This session will explore the real-world impact value-based procurement and subsequent contracting, and health technology pricing in the context of value-based care. We will delve into innovative business models that are reshaping the healthcare landscape, promoting cost-effectiveness, and enhancing patient outcomes. Attendees will gain valuable insights into the evolving strategies driving value-based care and its implications for healthcare providers, payers, and patients. Learning Objectives Understand the concept of value-based care and its significance in the current healthcare environment Explore the real-world impact of value-based pricing on healthcare delivery and patient outcomes Examine the role of value-based procurement/contracting in driving cost-effective healthcare solutions Gain insights into health technology pricing models and their impact on value-based care initiatives Identify innovative business models that support value-based care and improve patient outcomes